Resume

Work
Experience

2008 - Present

Research, planning, and writing of the business plan. Maintained business bank accounts, accounts payable, and accounts receivable.
Designed and implemented business marketing and sales strategies.
Facilitated all sales transaction processes and prepared contracts.
Brokered sales between multiple parties.
Customer service & scheduling duties including phone calls, emails, follow ups, schedule organizing, and bookings.
Managed all aspects of the day to day business duties including horse care, basic veterinary care, purchasing, instruction, and facility maintenance.

2014 - 2017

Managed a 30 horse riding school and boarding facility including, marketing, sales, scheduling, invoicing, staffing, instruction, training, horse care and wellness, facility management, and business planning and development.
Took program operating at a 90K a year loss to break-even.

2020 - 2023

Launched new product campaigns resulting in over $70,000 in revenue in the first year.
Headed a visual rebrand of the company including logo redesign, new color palette, and clearer brand identity.
Created all marketing materials and print ads
Headed a complete overhaul and replacement of social media accounts resulting in a reach increase from 0 to 272,300 in 5 months.
Facilitated a new partnership with US Equestrian as their official footing and arena company
Responsible for sponsorship agreements, contract negotiations, and execution of all marketing and design activations.

Managed social media accounts and designed websites for various stables and other small businesses
Promoted new products for Romfh Apparel, Ruspari, One K Helmets, House of Montar, and Ovation.
Acted as a private consultant on saddle fitting, blanketing sizing, equestrian apparel, equine health and nutrition, and fox-hunting etiquette